Why a pineapple they ask? Well, the answer is quite simple actually – when welcomed into anyones home in Hawaii, it is customary to bring a pineapple for the host. While this may seem irrelevant, it supports everything this industry should stand for. Agencies should make clients feel at home when trusting them with their hard earned money; this reason right here is why I created Sheer Media. Never again did I want a brand to be stuck in the wild west of digital marketing. Instead I want to welcome every client into my “home”, and treat them like none other than family.